Entrepreneur – investor – world traveler
Amber S. Hoffman
Amber S. Hoffman is an entrepreneur, franchise owner, and consultant with over a decade of experience as a corporate tax attorney turned global travel blogger. She empowers ambitious professionals to design lives and businesses that thrive beyond traditional boundaries.
Inspire. Guide. Empower.
Join me on my journey…wherever it leads
Amber S. Hoffman is an entrepreneur, franchise owner, and consultant with a background as a corporate tax attorney and global travel blogger.
With over 20 years of professional and entrepreneurial experience, she empowers professionals to pivot with purpose, build thriving businesses, and design lives that blend success with freedom.

About Amber S. Hoffman: A Journey of Passion and Expertise
Who I Am
I’m Amber S. Hoffman, and my journey has been anything but traditional. For over a decade, I worked as a corporate tax attorney, navigating the complex world of law and high-stakes business. But I always had an adventurous spirit and a curiosity about what life could look like outside the walls of a corporate office. That curiosity led me to take a leap, trade my office for a suitcase, and spend twelve years traveling the globe while building a successful career as a travel blogger, writer, and entrepreneur.
Today, I’m a franchise owner, consultant, and creator who blends the lessons I learned from the boardroom and the road. My passion lies in helping ambitious professionals and aspiring entrepreneurs break out of the box they’ve been told to live in, and instead design a life and business that is both profitable and fulfilling.
I’ve lived the “safe” life, I’ve lived the “wildly unconventional” life, and now I’ve created a balance of both. That’s what I share with my audience—strategies, insights, and stories that inspire you to pursue your own version of success.
What My Channel Is About
On my YouTube channel, I talk about the intersection of business, lifestyle, and freedom. I bring together my experiences from three very different worlds—law, travel, and entrepreneurship—to show you what’s possible when you stop following someone else’s path and start carving your own.
My content is designed for people who are:
- Professionals considering a pivot but unsure how to take the first step.
- Aspiring entrepreneurs and franchise owners looking for practical insights on building and scaling a business.
- Adventurous souls who want to create more flexibility in their careers so they can explore the world without sacrificing financial security.
Through storytelling, practical tips, and behind-the-scenes lessons, I help you see that success doesn’t come in just one shape or form—it’s something you get to define and design.
Why I Share My Story
I’ve sat in the partner-track meetings at prestigious firms, I’ve worked from cafés in Spain while building an online business, and I’ve negotiated franchise contracts that changed the trajectory of my career. Each of these experiences taught me lessons that go far beyond the surface.
When I was an attorney, I learned discipline, strategy, and how to think critically. As a travel blogger, I learned creativity, resilience, and how to build something from the ground up. And now, as a franchise owner and consultant, I’ve learned the power of systems, leadership, and scaling with purpose.
Sharing these stories matters because so many people feel stuck—like they have to choose between a safe, structured life and a free, adventurous one. The truth is, you don’t have to pick. You can create a career that gives you stability and freedom. My channel is where I show you how.
Topics You’ll Find Here
Here’s a taste of what you can expect when you subscribe:
- Franchising Insights – What it’s really like to own and operate a franchise, and how to know if it’s the right fit for you.
- Entrepreneurship Lessons – Practical advice on building businesses, marketing, and creating multiple income streams.
- Lifestyle Design – Strategies to align your career with your personal goals, so you’re not just working harder—you’re living better.
- Travel & Inspiration – Stories and lessons from my years abroad, and how exploring the world shaped the way I approach business and life.
- Mindset Shifts – The habits, perspectives, and confidence you need to break free from “shoulds” and embrace the life you want.
What You’ll Gain
This channel isn’t just about me—it’s about you. My goal is to give you both the inspiration and the tools to:
- Feel empowered to make bold moves.
- Gain clarity about your career or business direction.
- Learn practical strategies to create freedom in your life.
- Build confidence to step outside of your comfort zone.
At the end of the day, I believe in building a business and lifestyle that works for you—not one that just looks good on paper or fits into someone else’s expectations.
Let’s Build Your Next Chapter
I’ve reinvented myself more than once, and I know what it feels like to take risks, face doubts, and step into the unknown. But I also know how rewarding it is when you choose to live life on your own terms.
Whether you’re here for business insights, lifestyle design tips, or a dose of inspiration, I want this channel to be your space for growth and possibility. Together, we’ll explore what it means to live, work, and thrive without limits.
So, if you’re ready to design a career and life that feel authentic, exciting, and sustainable—welcome. You’re in the right place.
Where Else To Find Me
The FS Agency
The FS Agency is where I bring together my years of experience in business, law, and entrepreneurship to help others launch and grow their own ventures. Through consulting and coaching, I guide professionals who are ready to pivot into franchise ownership or entrepreneurship but need clarity and strategy to move forward. My focus is on creating businesses that are both profitable and fulfilling—because success shouldn’t come at the expense of lifestyle. At The FS Agency, I help clients design paths that align with their goals, values, and vision for the future.
Bumble Bee Blinds of Boulder
As co-owner of Bumble Bee Blinds of Boulder, I help homeowners and businesses transform their spaces with stylish, custom window treatments. Our franchise brings together innovation, quality, and exceptional customer service to deliver solutions that not only elevate a room’s design but also improve functionality and comfort.
From sleek modern shades to timeless classics, we offer personalized recommendations to fit every style and need. With Bumble Bee Blinds, I’m passionate about showing how even the smallest design choices—like window coverings—can completely change how you feel in your home or workspace.
Travel Europe 50+
Travel Europe 50+ is my (other) passion project dedicated to inspiring and empowering travelers over 50 to explore Europe with confidence and curiosity. Having spent over a decade living abroad and traveling extensively, I share insider tips, curated itineraries, and cultural insights tailored to a more mature, savvy audience.
This isn’t about racing through countries with a backpack—it’s about savoring experiences, uncovering hidden gems, and traveling in a way that balances adventure with comfort. Whether it’s discovering the best food in Spain or navigating the railways of Italy, Travel Europe 50+ is your guide to meaningful journeys.