Ambout Amber S. Hoffman
I help hotels and businesses become visible in the age of AI.
Travelers and customers now make decisions inside conversations with ChatGPT, Gemini, and Perplexity — choosing where to stay, what to book, and who to trust before they ever reach a website. I work at the intersection of how people actually use AI to decide, and how businesses are struggling to keep up.
I write about it, I advise on it through The FS Agency, and I test it every day across the businesses I run.
COMING LATE JUNE 2026
Before the Booking: Closing the Hotel AI Discovery Gap to Drive Total Revenue
The new book from Amber S. Hoffman of The FS Agency.
My new book for hotel owners, operators, and leadership teams — on the revenue being won and lost before a guest ever books, in the AI conversations hotels can’t see. Travelers are already planning entire trips through AI. The question is whether your property is part of the answer they’re getting.
To be the first to know when the book is live, subscribe to The House newsletter by The FS Agency.